Strategic Media Planner
Company: VirtualVocations
Location: Miami
Posted on: January 24, 2025
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Job Description:
A company is looking for a Media Planner/Buyer to execute and
optimize media strategies across various channels.
Key Responsibilities
Collaborate with internal teams to develop and execute media buying
strategies aligned with client marketing objectives
Interpret and apply measurement strategies to evaluate media
performance and provide actionable insights
Negotiate competitive media rates and build strong relationships
with media vendors to maximize ROI
Qualifications
Bachelor's degree in advertising, marketing, communications, or a
related field (or equivalent experience)
3-5 years of hands-on media buying experience with expertise in
media fundamentals
Proficiency with media tools and platforms, including Advantage,
Nielsen, Comscore, and Strata
Proven ability to negotiate competitive rates and secure added
value while fostering strong vendor relationships
Demonstrated ability to interpret campaign performance metrics and
connect results to client business goals
Keywords: VirtualVocations, The Hammocks , Strategic Media Planner, Advertising , Miami, Florida
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